The ZONES project was launched in 2015 by Franco-Hungarian photographer Pol Kurucz and the kolor art collective. ZONES are photo series each defined by a distinctive design and message. The shootings took place in the collective’s studio in the heart of Rio de Janeiro, in apocalyptic suburban junkyards, palaces and other epic locations. ZONES is inspired by actual social issues, Brazil’s underground drag scene, local fashion designers and artists. Featuring models, celebrities and actors have also heavily influenced the conception of characters and scenes. Mixed with Pol’s theatrical aesthetics, the consistent use of provocation and contrast, the result is a consciously disharmonious samba of glamour and trash. Central to the collective’s principles is questioning normality and exposing the dangers of forced conformity. Pol comes from a multi-minority family and has always had an inner urge to speak against dogmas, preconception, majority bias, something he shares with his collective of local artists and art producers.
Pol Kurucz
